Importance of Global marketing
Raises brand familiarity and reputation.
Its gives businesses the opportunity to gain new knowledge about their products in order to adjust for better quality service.
Global marketing occurs when marketing managers use a global plan to effectively market their goods and services on an international basis.
The planning part of a business trying to grow into new markets around the world is a global marketing strategy. When entering various international markets, a business must be mindful of how they will approach marketing (public relations, promotion, channels, etc.) in countries with different values, cultures, and even languages.
For instance, if you have an American-based company trying to sell products in China, you must gage how to reach that particular audience.
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