Global Marketing
Global Marketing is when the value of the company is" exported and firm learning, optimisation and efficiency in economies of scale and scope."
Global Marketing Concept is the overall marketing framework which an international enterprise adopts to design, introduce, distribute, promote and maintain its products in the global arena. Dimensions of the global marketing concept include the product design, the nature of packaging and labeling, the choice of a brand name, the presence or absence of warranty, the advertising strategy in each country, and the after-sales service support. For each dimension, the international enterprise must choose the degree of standardization and customization. For example, whether the advertising strategy will include a standardized advertisement in all countries or customized advertisements for each country.
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