GLOBAL MARKETING STRATEGY

 A global marketing strategy (GMS) is a strategy that encompasses countries from several different regions in the world and aims at co- ordinating a company's marketing efforts in markets in these countries. A GMS does not necessarily cover all coun- tries but it should apply across several regions.

Global marketing is defined as the process of adjusting the marketing strategies of your company to adapt to the conditions of other countries. Of course, global marketing is more than selling your product or service globally. It is the full process of planning, creating, positioning